BFREPA launches mixed weight and medium egg campaign

Published on : 18 Mar 2021

A BFREPA campaign launched this week and has attracting newspaper headlines, multiple radio interviews and hundreds of social media shares.

The campaign explains to consumers that hens naturally lay a range of sizes throughout their life and shoppers have the chance to support what hens do naturally.

It is fronted by organic free range producer Susie Macmillan who, in a video created by BFREPA, explains to consumers how hens lay and why they should change their shopping habits.

It comes at a time when medium eggs are in significant oversupply, reflected in the price producers are being paid at the farmgate.

The goal of the campaign is to encourage consumers to shop for mixed weight and medium eggs and will run through the autumn and winter.