I think most producers who are not aligned with a feed tracker will have seen the price paid for their medium, small and second grades reduced over the last month.
Friday’s were the latest to reduce the price they paid for medium eggs by five pence which followed a similar reduction by Noble.
There is a fundamental problem here, and a welfare issue to boot. As an industry, and without wishing to be alarming, we need to educate retailers and consumers to the laying cycles of a free-range hen and the welfare concerns we have for birds being pushed to lay larger eggs.
Today I read about the Iceland Christmas advert which was banned for portraying a political message. As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of the rainforest at the hands of palm oil growers.