The market has tightened somewhat with mediums being one of the main beneficiaries. I hope this indicates a balance in the market and not just a temporary respite leading up to Easter.
I asked the Ranger if we could reformat the statistics at the back of the Ranger. Whilst the information is all there for a producer to analyse, I think it is important to understand the trends and be able to glance at the statistics and get an immediate overview of the market.
Our introduction to Kantar and the rolling five-year data now available in the Ranger clearly shows the growth of free range and where that growth is being driven. Whilst all egg is in growth with all retailers, free range is the main beneficiary with discounters such as Aldi and Lidl leading the way.