Despite the seasonal increase in consumption over the Easter period, we are still reporting expansion outstripping demand offsetting any seasonal benefits.
Large eggs are still the buzzword, although some retailers have been putting more emphasis on selling medium and mixed weight eggs.
It is a fine balancing act that we tread in making consumers aware of a hens’ laying cycle in relation to egg sizes. Over 40% of eggs laid are large or very large and with retailers demand for these grades being so strong, the large egg price has held firm whilst the medium egg price has been under constant pressure, having reduced by 10% over the last 10 months.
We are trying to raise awareness of other sizes without reducing the demand for large.